OFFERTA TYPEFACE

TYPE DESIGN

Offerta is a display typeface inspired by the vernacular typography of Milan’s neighborhood markets, where hand-drawn signs communicate products, prices, and special offers amid a dense landscape of visual stimuli. The typeface reinterprets and exaggerates the spontaneous gestures of marker-pen lettering, transforming them into a deliberate typographic system. Irregularities, decorations, and handwritten strokes become part of a complete uppercase and lowercase alphabet that sits between information and illustration.Presented through a playful visual identity in yellow, cyan, and black, Offerta retains the immediacy and popular character of market signage while turning functional lettering into an autonomous visual element.

Booklet 14,8x21cm printed on 90g SpicyFluo paper P&P- posters 50x70cm - mini stickers- sheet 13x10cm

Couple Academic Project— 2026- Maria Buoniconto