SOCIAL CAMPAIGN AND EDITORIAL
FRANCESCO RUSSO - CAMPAIGN
The project consists in creating an innvoative social media campaign for the shoe brand Francesco Russo, which included a format for Instagram, a fanzine for the opening of the store in Milan and a Broadcast channel.
A communication strategy designed to foster a sense of intimacy with customers, with the aim of ensuring a personalized experience with a more pop-inspired feel,without compromising Francesco Russo’s formal identity.
Team Academic Project— 2026




THE FANZINE as a tangible, handcrafted, and exclusive product, which in this first issue features a visual connection between Francesco Russo’s sketches and Milanese courtyards,to mark the opening of the new store. A versatile, limited-edition product that immerses the customer in the company’s world and fosters authentic engagement by making the customer an active participant, thereby developing a more personal connection with the brand. Communication becomes a shared experience, fostering engagement and a sense of belonging.
THE BROADCAST for communication with a friendlier tone of voice, announcements and pre-orders, sneak peeks, brand ambassadors, links to exclusive videos, links to events, and polls.


SOCIAL CAMPAIGN AND EDITORIAL
FRANCESCO RUSSO - CAMPAIGN
The project consists in creating an innvoative social media campaign for the shoe brand Francesco Russo, which included a format for Instagram, a fanzine for the opening of the store in Milan and a Broadcast channel.
A communication strategy designed to foster a sense of intimacy with customers, with the aim of ensuring a personalized experience with a more pop-inspired feel,without compromising Francesco Russo’s formal identity.
Team Academic Project— 2026




THE FANZINE as a tangible, handcrafted, and exclusive product, which in this first issue features a visual connection between Francesco Russo’s sketches and Milanese courtyards,to mark the opening of the new store. A versatile, limited-edition product that immerses the customer in the company’s world and fosters authentic engagement by making the customer an active participant, thereby developing a more personal connection with the brand. Communication becomes a shared experience, fostering engagement and a sense of belonging.
THE BROADCAST for communication with a friendlier tone of voice, announcements and pre-orders, sneak peeks, brand ambassadors, links to exclusive videos, links to events, and polls.


ISOTTA
Junior visual designer working between visual narrative, motion, editorial, and brand design, moving across formats and supports. Open to any collaboration, project, discussion, and idea.Ready to learn, do and undo.

ISOTTA
Junior visual designer working between visual narrative, motion, editorial, and brand design, moving across formats and supports. Open to any collaboration, project, discussion, and idea.Ready to learn, do and undo.
ISOTTA